What actually decides outcomes in MEA, the GCC and Türkiye. Written from operating experience rather than desk research, and specific enough to be wrong.
More regional strategies are destroyed by the wrong partner than by the wrong product, price and timing combined. Seven questions to ask before you sign, and what the answers actually tell you.
Market entryMost market entry analysis asks whether a market is attractive. The question that decides it is whether you can win there, at an acceptable cost, before the window closes. Four gates, in order.
TenderingIt is almost never the product. Four structural reasons that bids are lost before they are submitted, and what each one implies for how you should be working eighteen months earlier.
Market intelligenceMarket share is a rear-view mirror. An installed base map with an age profile is a forward calendar of opportunities, and in capital equipment it is more knowable than most teams assume.
Business intelligenceMost dashboard projects fail for reasons no software can fix. A seven-point organisational readiness check, scored, with a clear recommendation at each level.
Research standardsThree tests to apply to any piece of market intelligence, including your own, and why accountability is the point rather than the risk.
Describe it and you will have a considered written response within one business day. No sales script, and an honest answer on whether we are the right firm for it.